The cosmetic market has grown in leaps and bounds over the past few
decades due to the millions of women worldwide that invest in everything
from makeup to hair care products. In recent years however the
industry has seen the male population sit up and take notice of the
self pampering that they have been turning a cold shoulder to for ages.
Day trips to the salon are not solely a woman's world any longer as
men make their way into the cosmetic market. Once they discover the
many ways to care for one's skin and body, most are reluctant to ever
live without these products again.
Men haven't been known to invest a lot of time or money in their
appearance. In the past a dirty, hard working man was considered sexy
and masculine. Now however, the appearance of dirt under the nails and
grimy skin isn't such a turn on to the average woman. It is in fact
quite the opposite. The market has changed so drastically over the years
that products such as shampoo and hair dye are now being printed
specifically for men. This means that you can now walk down the hair
care aisle of your local grocery store and find men smiling up from the
cover of a box of hair colour. Men no longer need to feel as if they
are buying a woman's product. They now have their very own.
It makes perfect sense that men may not find it particularly
inviting to walk into a salon filled with ladies gossiping about their
husbands and friends. The man that is interested in laser hair removal
or enjoying a facial can now do so in a friendly environment that
caters strictly to men only. Not only does this make it more
comfortable for men, it also allows the ladies to keep their salon
space to themselves. The fact that separate locations exist to serve
men proves that the demand from them for personal grooming facilities
is growing.
Personal care products for men have greatly gone beyond the basic
soap and an old razor blade. In fact, razors keep getting more advanced
and improved as every year goes by. Lotions and moisturizers were once
foreign products in every man's eyes. Now it's common to find that
they carry it around daily as well. The metrosexual trend that began a
handful of years ago is on a steady climb as more men decide that they
want to get in on the pampering of one's own self with things that
smell great and feel even better. It isn't that women have been keeping
personal care a secret all of these years; it's that men didn't feel
they could partake without reducing their manhood, which many are
learning simply isn't true.
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